When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren’t just the ones being talked around the next day. The ads that more eyeballs actually saw while watching the game were as well worth their weight in focus groups.
For the second year in a row, General Motors is claiming that it aired the most watched ad during the most watched event in U.S. TV history. We are speaking of the 30-second spot entitled “Green Hell” featuring the Cadillac ATS that aired during the game’s most tense moments, right after the official two-minute warning was reached. The time was 9:37 PM EST and, according to analysis by Kantar Media, more people were watching NBC’s broadcast at that time than whatever other.
And since this year’s Super Bowl was again viewed by some other record hearing – 111.3 million viewers in the U.S., not to mention over a billion worldwide – the ATS ad therefore becomes the most watched advertizing on television in U.S. history.
We said this is the second time that GM has claimed this crown. The first was with last year’s Camaro commercial called “Miss Evelyn.” To see the two most watched spots in U.S. television story back-to-back, just comply the jump.
